What To Know About Your Buyer Persona
Before getting into the subject, you must know that the buyer persona refers to the ideal or archetypal customer. In essence, it consists of developing a profile that fits a group of potential clients with similar characteristics. However, although the buyer person must coincide with a series of qualities that different individuals can have, it […]
Making Effective Calls To Action
A call to action is a word, phrase, or button that invites our users to take a specific action we previously defined. You can use them on your website, in a publication on Facebook, Instagram, or any other social network, in your articles and posts, in videos, landing pages, sales letters, contests or promotions, e-mails, newsletters, and […]
Maximize Your Business Growth: Join my 5-Day Referral Challenge!
Welcome to the 5-Day Referral Systems Challenge, where I’ll guide you through the exact steps to build powerful referral systems that can 4x your revenue in just three months. Over the past two decades, I’ve helped hundreds of clients and built multi-million-dollar businesses using these proven strategies. Now, it’s your turn. In this challenge, you’ll […]
Duties & Responsibilities of Sales Consultants
The job of a sales consultant can encompass many things, and the decision to hire a sales consultant is often wrestled with. As a business owner, you may know that your sales department needs help, but you aren’t sure what a sales consultant can do. Not only that but there are plenty of horror stories […]
The Ultimate Referral System
One of the most frequently asked questions I get as a sales coach is: how can I generate leads? What’s new? What is working? Is this the most effective approach? While there are multiple ways to generate leads, one of the best is leveraging current customers. Asking for referrals from your current clients/customers should absolutely […]
Business Prescriptions: Sales and Marketing Consulting
Sales and marketing strategies are crucial to the establishment and growth of any business because together, they encompass finding and reaching customers and then using methods by which products will be sold to those customers. Sometimes companies – especially new companies – need help in these areas because they are not quite in tune with […]
Why Sales and Marketing Consulting is Worth Your Investment
The nature of sales and marketing consulting is such that many professionals do not understand its true purpose. Since most sales forces are already operational and most marketing departments are already generating leads, consulting can seem like a misuse of resources. However, this is actually a great way to boost the capabilities of both your […]
How To Leverage Networking Events
How to Leverage Networking Events as a Lead Generation Strategy I am excited to discuss your goals, and challenges so we can fast-track your success. Book time on my calendar today. You can call me at (916) 765-2596, or email at jpyron@johnpyron.com. Make it a great day!
Why Write A Sales Plan?
As a business owner, you probably already have a business plan, marketing plan, and, hopefully, a One-Page Plan. So you may be wondering: why would I need another plan just for sales? A sales plan summarizes an individual sales campaign or effort and is not the same thing as a marketing plan, which is more […]
Find out how to attract more customers
If customers do not enter our business, we cannot sell, therefore, the first objective of any business, before selling, is to know how to attract more customers. But getting more customers is not so simple, it requires being very clear about the strategic issues of your business and attending to many small details that […]
