Picture a concert in your mind. You are sitting in an audience of 10,000 people, and your favorite band is up on stage. This picture is clear in your mind. Now, instead of your favorite band, picture your customer up on the sage. The lights come on your customer looks out and sees the entire audience.
The Concert Distinction
Our brains are designed to answer any question we ask it. This is a very powerful exercise to do with yourself. Ask yourself, can your customer see you amongst all the other people out there that do what you do? Are their eyes drawn to you when the lights come in in the audience?
Then ask yourself, what is one thing you can do today to rise above the crowd, so your customer sees you sticking out from all the other people in that audience? The magic move to find your concert distinction is to hire someone to help you make it happen.