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John Pyron, the Business Doctor

How to Create the Perfect Sales Funnel: Part One

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As a business owner, your job is to leverage what you have to offer the world in multiple ways, and generate multiple streams of income. Sales funnels can help with this, but only if they are done correctly. In the digital age, it has become easy to create money from nothing, but it still requires the right process! In this article, I will talk about the first steps in creating the perfect sales funnel for ANY business.

First, I want you to draw a funnel similar to the one below. Split the funnel vertically into six sections, and label the top section “Customer (or Client) Magnet.” This is where the magic begins.

Step 1: Create a Client/Customer Magnet

Now we need to create or repurpose content that our potential customers would love. Here’s the rule: It must be something we give away for free that has standalone value. Notice the bold words – these points are very important.

It must also be something the person obtaining it can consume in less than five minutes. Great examples include a quick How-to video (or series of them), an ebook, an in-depth article, expert interview, FAQ sheet, etc.

What this does: Builds trust and gets the prospect familiar with you, your work, and your style. It’s sort of an introduction that can groom your prospect list. As such, it does need to be well thought out and put together. Those who resonate with you are likely to move on to step two.

Homework: Brainstorm 3-5 possible magnet ideas. These can be from your popular content already, or something brand new. Try to create something that focuses on common questions, frustrations, or pain-points you notice among your current clients/customers.

Choose the one that resonates most with you, but keep the others! You will want to test a few different magnets against each other eventually. If you are stuck, ask via email and social media for customers or prospects to send you their top questions – these will generate some ideas!

Step 2: Create a Tripwire Product

Now you’ve got something that will attract prospects, so we need to move onto step two in the funnel: a tripwire product. The rule here is it needs to be priced $1 – $100 and should be larger and more in-depth than the magnet, but still fairly easy to consume. For example, maybe the lead magnet was a short ebook and the tripwire product is a 1 hour how-to video.

What this does: Initiates a buying experience with the prospect. Builds the next level of trust and gets them acquainted with purchasing from you.

Here are a few ideas for tripwire products:

  • Ten Tips Video Series
  • 30 – 50 page eBook
  • Training Product/Program
  • Packet of Forms, Contracts, and Worksheets
  • Short Strategy Session (30 minutes)

Homework: Brainstorm 2-3 possible tripwire products. Don’t get too hung up on pricing, remember these are to be small, low-cost products just to get prospects familiar with buying from you. Hint: it helps if you can relate this product to the original lead magnet from step 1.

Your funnel now looks something like the one below, and you’ve got a little bit of homework to do. Next week, we’ll complete the funnel with part two!

Looking for more? Join me in person at the Business Systems to Achieve Freedom webinar this month! Register here!


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