Power base
John Pyron, the Business Doctor

John Pyron, the Business Doctor

How to leverage your power base

During the last call session the business owner’s mastermind we were chatting with some business owners and with my partner Alan Reeves, I’ll tell you what we talked about. This new edition is called How to leverage your power base. and it is what we are going to learn today.

Before starting our talk and warm-up, I had the participants tell me a little about their companies and their greatest challenge. So with my talk, I could help you get your business on track.

Power base

My first tip is that if you think of a fire pit or a fireplace, it takes an enormous amount of energy to light the fire. But as long as you keep throwing a log here or there, you know, a piece of firewood here or there, that fire will keep its heat and stay on. As long as you keep adding wood, the moment you stop adding wood to it, it will eventually turn off.

Therefore, one of the things that I have always learned is to add to your list. It’s as simple as that. And the easiest way to do it is with your power base.

Now, the power base is the people you know, with whom you have power. I mean, when you pick up the phone and call them, they know who you are. It could be a friend, it could be a family member, it could be a client, a previous client, a current prospect, a past prospect. So each of us has someone in our power base.

And chances are, in an average of 100 people you know, maybe you haven’t called them, or maybe you haven’t talked to them in three, four or five years, but you do know them and if you pick up the phone and call them, they will take your call and will be very happy to hear from you.

Our grassroots connections have a couple of things: 

Number one, they are a potential prospect for your business.

Two, they are a potential prospect for someone else in your power base.

Or number three, and most of the time, it’s what’s called a feeder, someone who could fuel your business.

So the idea is to go after business owners. The strategy is that every person we meet, personally, be it any of those people on that list, knows someone who works for a business owner or owns a business. And all you need to do is know how to make that call.

The idea is that you use your network of contacts to make more contacts.

So if you really want to grow your business, think of it this way: make five Powerbase calls a day. That is, Powerbase calls, do not leave five voice messages, it is talking to five people a day, you may have to make ten calls to receive those five people.

This way you will have more references and you will know what to do with them. This strategy really works. It works now, It worked 10 years ago, 30 years ago, 50 years ago, it will work for the next 50 years.

So this is the fastest and easiest way to grow your network, grow your power base, and grow your business. So I hope it was helpful.

Don’t forget that every week we have a video call session with business owners to discuss important issues that are of great help to everyone. These calls are a guide to help boost your business. So if you have not entered any call yet, I’ll wait for you next week

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