A great way to make your clients love you is to unexpectedly do something nice for them. Have you ever gotten an unexpected package in the mail? How did that make you feel? Giving someone a little surprise leaves a lasting impression. It’s a small act that can make a huge difference in your business.
Remember that you don’t want to lose money on this surprise. This isn’t something you should do for a client who gives you $100/month. But, for your clients who give you $500 a month or more, this is a super easy strategy that pays for itself.
So, what kind of surprise works well?
Here are six examples of great ways to surprise your clients:
- 1. A wow box. This is unique to your business. It is a box of branded items like water bottles, pens, and notepads. Make sure it is high-quality things that the client will use.
- 2. Send an edible arrangement. For about $45, you can have a beautiful fruit basket shaped like flowers hand-delivered to your clients.
- 3. Take them out to lunch. Out of the blue, call them up, ask them out to lunch. This gives you the bonus of some quality time with them as well.
- 4. Implement a send-out card strategy. You will immediately stand out when you send a card. People don’t send cards anymore. There is a great company called Send Out Cards. You can hire them to send a lovely handwritten card on your behalf.
- 5. Bring in bagels. Have a bunch of bagels delivered to a client’s office in the morning.
- 6. An anticipatory service. Foresee problems and head them off before they happen. This will show your clients that you are proactive, care for them, and have their best interests in mind.
I run a quarterly relationship review with each of my long-term clients. This is a great way to provide anticipatory service. We meet for about an hour and a half with a pre-determined agenda, and we only talk about our relationship. We discuss what is working, what isn’t, and what we can do to be more successful moving forward.
Homework – Make Your Clients Love You
Here is your homework for this week: Put your highest-ticket clients on a recurring schedule for relationship reviews and stick to it. Set up an agenda for each one, and make sure you cover any pain points they may have. Over time, if this becomes too much of a burden on you, hire someone else to do it. Regardless, make sure it happens.
If you need extra support to complete this, check out my free Facebook group. I would gladly answer your questions if you connect with me there.
