This week’s talk on the 10X Business Owner’s Mastermind call focused on what you need to do to maximize your business over the next four months and enter 2022 with a lot of momentum.
The first thing I want to talk about is that it is September, the holidays are over. Now. Now you say, well, I have to get back to work. Then what do I do? Do you know where to start? So all the things that I put off in the summer are still on my to-do list; now, I have all these things that I want to do. Where do I need to spend my time?
Every September is the same; you leave the summer, the relaxed vacations, and you have to catch up. And one of the biggest challenges, one of the detours, is trying to put your to-do list in good order and come up with your game plan. But many times, people don’t take real action and have never really gained the momentum they need to make it to the end of the year.
It is like a freight train. So if his train has slowed down during the summer, maybe even he has come to a complete stop. Now you’re trying to get that train going again, well, take that analogy. It takes a tremendous amount of energy to get that train going.
You must begin to remove obstacles, and as you remove them, that momentum will start, doubling, tripling, and beginning to multiply. However, there can be little things like Halloween, Thanksgiving, Christmas, and all the different holidays that go along with that to stop and break your momentum. So the important thing is knowing how to enjoy all those things and avoid blocking your speed.
The first thing I do is sit back and look. Here is my entire current active customer base. Depending on the type of business you are in, there are x active clients that someone has given you money in the last two weeks or the last 90 days, depending on the type of business you have. But that’s what I would call an active customer.
So what I highly recommend is that you go into your QuickBooks accounting system or an Excel spreadsheet, no matter how you are doing your accounting, and look at your entire client list. Here’s your client, here’s the amount of money you’ve made from them in the last 90 days.
Now top-of-the-line income, don’t be fooled by that. The next column is the amount of profit you make from that customer. Because you can make $ 5,000 a month with a customer and pay $ 40 in the cost of goods sold and only get $ 500 net, but you can also have a $ 3,000 customer who pays $ 500. And that’s a better customer.
So what you need to do is call everyone and say, Hey, I just finished this call or this webinar. I was thinking of you. And all the children have gone back to school. It’s September; what are the end of the year goals that I can help you with, be it products or services that you can help them with? Or maybe there is someone in your network or someone you need to add to your network to help you achieve your business goals and objectives.
That call alone will give you a complete list of opportunities and relationships you need to develop over three and a half months.
The more contacts you make, the more contracts you can sign. The more contacts you make, the more directly proportional to the number of contracts you will get. If you make a call today, you will make one contact today, two tomorrow, and three on Friday.
That’s the number one list you want to focus on. Number two is your power base. This is your family, friends,r relatives, past clients, current prospects, and people you know, and it’s the same call. And if you have any questions, I just pick up your phone and start going through your contact list. And commit to making five to ten of those calls a day.
But either way, you now have a new goal. Someone is going to recommend a client to you, and these are the two main strategies I will tell you from the point of view of sales, which will always work.