You have got to start with your mindset. Start by implementing a morning routine. This is the same as putting your own oxygen mask on first. This often goes against all of our instincts. Your business is your baby, and just like on the airplane when they tell you to put your mask on before assisting your children, some days it seems crazy to eat a healthy breakfast or work out or meditate before getting your work on your business.
But think about the analogy here. If you don’t take care of yourself first on the airplane, you will pass out and be unable to help your kid. If you don’t take care of yourself first in your business, you will be unable to show up and give your best effort to see results. So, you need a rock-solid morning routine.
There is an excellent book out there called the miracle morning by Hal Elrod. Great book, great resource. I highly recommend you get it. When you are developing your morning routine, make sure that you are setting yourself up to get in a killer mindset every morning. This could be journaling, meditation, or anything of that nature.
Once you get your morning routine nailed down and get your mindset where it needs to be, make sure you have a clear vision statement of where you want your business to go. What are you building and what will it look like once you get there?
Here is a template for your vision statement: Within in next ______ years I want to grow [Company Name] into a $_____million [type of company] providing [your product or service] to [your ideal customer]
The clearer you are about where you are going the more exciting and motivating it will be for you to start taking action. So, after you have your vision statement, you need to create a mission statement. How are you going to get there?
Let’s look at an example. Say you, and I are going to take a trip from California to New York. New York is a pretty big city, and we need to get more specific. Maybe we decide to go to Central Park. Well, Central Park is a pretty big park. Where specifically do we want to go? We want to go to the park bench that is right in front of the fountains. How are we going to get there? What is the vehicle we are going to use to get there? That is our mission statement.
The easiest way to figure out your mission statement is to start with your customers. Who are your customers? What wants, needs, desires, pain, or problem do you solve? What is your unique selling position? What are you committed to providing to your clients?
Here are some examples of mission statements:
UPS – Moving at the speed of business
Lenscrafters – Helping people see better one hour at a time
John Pyron Coaching – Eliminating the Frustration of Owning a Business
The 10x Consulting Group – Helping businesses achieve results faster
Your mission statement is critical because it allows you to focus only on your goals. When it comes down to making decisions for my business, I ask myself if it is going to help my clients eliminate the frustration of owning a business. If it is, I move forward, and if it isn’t, I don’t.
You need to do the same in your business. You need a clear vision and mission statement so that you can leverage your skills and work towards your goals. If this strategy is helpful to you, you should check out my group coaching program here. I will be providing a ton of strategies like this one designed for business owners just like you.