Picture of John Pyron, the Business Doctor

John Pyron, the Business Doctor

Steps to start a profitable online business

Do you want to start an online business but don’t know where to start? Well, I’ll tell you what, with advances in technology and low startup costs, it’s never been easier to run a profitable small digital business with little investment.


Below you can learn how to ensure your success when you are starting a small online business.


Step 1: Build a professional website or blog

To earn money through an online business, whatever the product or service you want to sell, you need to create a professional site, something that your customers trust, the best thing to do to fulfill this purpose is to use the WordPress platform.


This is a fully functional platform for you to use as a blog or website, as WordPress allows you to easily create and modify the appearance of your site with virtually no technical experience.


When building your blog I recommend:

  • Make your navigation clear and simple on all pages.
  • Your website is your online store, so it must be customer-friendly.
  • Be responsive and offer customer service that others don’t.
  • The emphasis should be on the display of your product and the ease of purchase for the customer.
  • Don’t make a website too flashy, the simpler the better when it comes to selling online.


Step 2: Find Products to Sell

That is, you are going to register in affiliate networks and you are going to promote/sell products that other people or companies have created on your website. It is a proven method that knowing how to use can generate good profits for your business, especially when you want to start a business from scratch.


Step 3: Choose a niche

Find a need and fill it by choosing a product offered by any of the affiliate networks mentioned in the previous step. To increase your chances of success, start with a specific market. The trick is to locate a group of people who are actively looking for a solution to a problem that they have not been able to fix. The Web helps you make this market research easier.


Step 4: Learn about SEO and write useful content about your niche

To be successful in an online business, it is necessary that you fully know the use of SEO, since this will determine your positioning on the internet.


How can you write good content?

  • Describe the problem that your product solves.
  • Establish your credibility as a problem solver.
  • Talk about the product and how the user benefits.
  • Don’t repeat your own content on multiple pages.
  • Avoid flash, even though it looks cool, flash and animated banners and intros annoy visitors.


Step 5: Use Search Engines to drive traffic to your online business

Use search engines to direct buyers to your online business. For this, you have two options. Organic free traffic that takes a while to get and pay-per-click advertising traffic, this is the fastest and easiest way to get traffic to a new site.


Step 6: Establish a good reputation

For your online business to be a trustworthy site, you need to become an active industry expert in your area by providing quality information that people will find useful. People use the internet to find information, so offer it for free. If you post valuable content, other sites will want to link to your content through links.


Search engines love relevant site links and will reward you in the ranking. You will be able to reach new readers. And best of all, every site that publishes your content will link back to yours.


Step 7: Follow up by email

Use the power of email marketing to convert visitors into buyers. When you build an opt-in list, you are creating one of the most valuable assets of your online business. Your customers and subscribers have permitted you to send them information by email.


That means:

  • You are giving them something that they have asked for.
  • You are developing lifelong relationships with them.
  • The answer is 100% measurable.
  • E-mail marketing is cheaper and more effective than television or radio because it is very specific.

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