Picture of John Pyron, the Business Doctor

John Pyron, the Business Doctor

Strategies for Having Repeat Success

[et_pb_section bb_built=”1″ admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#565656″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px|0px|0px” custom_css_main_element=”margin-top: -60px;” global_module=”1010″][et_pb_row admin_label=”Row” global_parent=”1010″ make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_margin=”0px||0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”off” padding_top_1=”0px” padding_right_1=”0px” padding_bottom_1=”0px” padding_left_1=”0px” parallax_2=”off” parallax_method_2=”off” custom_padding=”0px||0px|0px” padding_right_2=”0px” padding_left_2=”0px” custom_css_main_2=”margin-left: -15px;”][et_pb_column type=”1_3″][et_pb_image admin_label=”Image” global_parent=”1010″ src=”http://test.johnpyron.com/wp-content/uploads/2017/04/JPLogo.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”0px|0px|0px|0px” url=”test.johnpyron.com” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_code admin_label=”Code” global_parent=”1010″]<div class=”et_pb_fullwidth_menu et_pb_module et_pb_bg_layout_dark et_pb_text_align_center et_dropdown_animation_fade et_pb_fullwidth_menu_0″ style=”background-color: rgba(68,68,68,0); width:790px; margin-top: -12px; margin-bottom: -8px;”><!– [et_pb_line_break_holder] –> <div class=”et_pb_row clearfix”><!– [et_pb_line_break_holder] –> <nav class=”fullwidth-menu-nav”><ul id=”menu-footer-menu” class=”fullwidth-menu nav downwards”><li id=”menu-item-160″ class=”et_pb_menu_page_id-124 menu-item menu-item-type-post_type menu-item-object-page menu-item-160″><a href=”http://test.johnpyron.com/”>Home</a></li><li id=”menu-item-160″ class=”et_pb_menu_page_id-124 menu-item menu-item-type-post_type menu-item-object-page menu-item-160″><a href=”http://test.johnpyron.com/about/”>About John</a></li><!– [et_pb_line_break_holder] –><li id=”menu-item-159″ class=”et_pb_menu_page_id-126 menu-item menu-item-type-post_type menu-item-object-page menu-item-159″><a href=”http://test.johnpyron.com/book-appointment/”>Book Appointment</a></li><!– [et_pb_line_break_holder] –><li id=”menu-item-388″ class=”et_pb_menu_page_id-369 menu-item menu-item-type-post_type menu-item-object-page menu-item-388″><a href=”http://test.johnpyron.com/podcast/”>Podcast</a></li><!– [et_pb_line_break_holder] –><li id=”menu-item-158″ class=”et_pb_menu_page_id-128 menu-item menu-item-type-post_type menu-item-object-page menu-item-158″><a href=”http://test.johnpyron.com/blog/”>Blog</a></li><!– [et_pb_line_break_holder] –><li id=”menu-item-157″ class=”et_pb_menu_page_id-130 menu-item menu-item-type-post_type menu-item-object-page menu-item-157″><a href=”http://test.johnpyron.com/events/”>Events</a></li><!– [et_pb_line_break_holder] –></ul></nav><!– [et_pb_line_break_holder] –> <div class=”et_mobile_nav_menu”><!– [et_pb_line_break_holder] –> <a href=”#” class=”mobile_nav closed”><!– [et_pb_line_break_holder] –> <span class=”mobile_menu_bar”></span><!– [et_pb_line_break_holder] –> </a><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div><!– [et_pb_line_break_holder] –> </div>[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”Section” custom_css_main_element=”border-bottom: 1px #808080 solid;” transparent_background=”off” background_color=”#1772af” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px||0px|”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”off” author=”on” date=”on” categories=”on” comments=”on” featured_image=”off” featured_placement=”below” parallax_effect=”off” parallax_method=”on” text_orientation=”center” text_color=”light” text_background=”off” text_bg_color=”#0c71c3″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_font_size=”30px” custom_margin=”0px||0px|” custom_padding=”0px||0px|” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

In business, all of us have goals. We are all working to achieve greater growth, impact, fulfillment, freedom, etc. But often, our plans (if we even make them) are not customized to help us achieve these goals. In fact, they are often counter-productive, because they’re based on generic templates which were made to achieve other people’s goals. Let’s change that today. Let’s look at how to create a custom sales and marketing strategy that actually helps you achieve
your goals.

Before getting into the specific steps, it’s important for you to know one thing: this is not a simple, five-minute process. It is also not a set it and forget it type of process. As you grow, your goals will change, and thus your strategy will need to change. As a starting point, I suggest you set two block of time – each 2-3 hours long and ono more than a few days apart – to really get this plan nailed down. If you aren’t willing to spend this time, then you aren’t willing to actually reach your goals, and this article isn’t for you.

For the first session, what you’ll want to do is some brainstorming. You’ll have several questions to answer, and lots of freedom to dream big.

Step 1

Start with your numbers. Ask what you want your yearly revenue to be and then break it up by month. For example, $400,000/yr in revenue is $33,333/month.

Step 2

Look at what you currently do for revenue streams. For example, product sales, client coaching, and speaking engagements. Anything that currently brings in money for your business. Break down how much you are currently bringing in for each AND how much you’d like to be bringing in for each.

Important note: At this point, do not worry about HOW you’re going to achieve any of the goals your set down – just think about what you want and write it down!

Step 3

Ask yourself several questions such as:

  • What am I taking into this plan that has worked for me so far?
  • What hasn’t worked or haven’t I enjoyed that needs to be removed?
  • What do I want to try?
  • What limitations do I think I have right now, and what might I be able to do to remove them?

After brainstorming what you want, then you can work on how to get there. This will be the bulk of session 2, and involves more specific questions.

Step 4:

Ask if you have the skillset to do what you need to reach the goal. For example, do you have the skillset to give killer front-of-room speeches so that vendors book you and you can reach your speaking engagement revenue goal?

If not, you need to do some homework to fix that. Here’s my suggestion: read five books, watch 2-3 webinars, and attend 2-3 workshops on the subject, and/or get a coach to help you become and expert quickly.

If there’s limitations like, “I don’t have time”, then you need to consider how to make time. Perhaps getting an admin or virtual assistant.

Step 5:

Consider these questions:

  • What can I bring to the marketplace that people want?
  • Am I passionate enough about it to do it for free? (You may need to at first to get some experience and testimonials.)

Step 6:

Reflect on the year before. Make a list of what you are most proud of, what you were most surprised by, and in what ways you grew. This will help guide you through the coming year as you work to achieve your goals.

These steps will help you craft a plan that reflects your goals, dreams, and values. Then it is up to you to DO THE WORK and make it happen!

Here’s to your success.


Share this post

Skip to content