sales coach
John Pyron, the Business Doctor

John Pyron, the Business Doctor

The Sales Mountain

A client of mine, Deborah, came to me five years ago. Within
the first two weeks of working with her, I discovered that she had a resistance
to sales. Deborah had been in business at the time for 22 years, with a graphic
design and web development company. She could not get her income beyond $6,000
a month.

I told her she had a resistance to sales. She had over 3000
satisfied clients. She had never approached them about her business. She sat
back and waiting for referrals to be given to her organically. And as a result,
her income was unpredictable.

I told her we had to get her mindset corrected because she
wasn’t going to push herself to do uncomfortable things until we got that
fixed. She did the post-it-note exercise, and within a month, her income jumped
to $9,300. The month after she brought in $10,000 and the one after that was

We recently caught up, and she had grown her company to over
$50,000 a month. Why? Because she got over her resistance to sales. I know we
already talked about this month, but it’s super important, so I wanted to tell
this story and hit on it again.

Now that you understand how essential sales are, let’s take a look at a proven sales process.

The Sales Process

Draw a mountain on a piece of paper. On the lower left side
of the mountain, put lead generation. That’s where the sales process starts.
You’ve got to generate leads for your business. Next, you’ve got to market to
those leads and qualify them. This goes about 25% of the way up the mountain.

The next step up the mountain is appointment setting. You
have to set appointments with your qualified leads. During that appointment,
find out if you want to do business with the person and if you can help them. I
always run a 10-minute phone call before I physically meet with somebody
because you can waste a crap ton of time meeting with unqualified prospects.

Now you have a qualified lead. It’s time to build trust and
rapport. Help the prospect get to know you, like you, and trust you, so they
want your help. At this point, it’s time to identify their needs by asking
probing questions to learn about their pain, their challenges, and how you can
help them.

Now you are nearing the top of the mountain. When you get to
the top of it, you are at the sweet spot. You only have 25% of the mountain
left to climb, and it’s time to present the proposal. All that’s left to do at
this point is close.

Just ask for the sale. If you follow these steps, and do
these things in order, the close is a natural process. Simply say, “Hey, does
this make sense? Yes. Would you like to move forward? Yes.” Now, there’s a
lot of different closes that you can do. But that’s how simple it is.

If you need help climbing the sales mountain, check out my Facebook group here. Make it a great day.

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