How to Systematize Your Business For Growth
The happiest time in business is when you have momentum on your side, and the easiest way to have momentum is to free yourself up to do the things that give you energy in your business. Chances are, you started a business based on what you love to do, but somewhere along the way, you’ve gotten bogged down by all of the “other” things that need to get done to make your business run. In today’s post, I will discuss how you can systematize many areas of your business to get back to why you started it.
We all know that in business, you want to identify what works and do it consistently and systematically over and over again to generate repeat success. Here’s my method of doing this:
Step 1: Create 4 separate lists for your business.
- On the first list, write down every single thing that it takes to run your business. Email, accounting, bookkeeping, customer service, sales. Etc.
- On the second list, take all of the items from list #1 that you don’t like to do or are not an expert at.
- On the third list, take the items from list #1 that you absolutely love to do, that you do better than anyone else, and you want to do more of.
- The last list will be the items from lists #2 and #3 that can be automated, delegated, or eliminated. Honestly, almost everything from list number 2 should make it to list number 4.
Step 2: Eliminate
Now that you have a really good overview of all the tasks and processes in your business, you should be able to see at least a handful of items that simply don’t need to be done. Maybe they’re leftovers from an old system, or tasks that are redundant. Start simply eliminating these tasks.
Step 3: Automate
Now you probably have tasks in your business that are repetitive. For example, maybe you get the same sorts of questions every single day from clients. Start automating the responses by writing out scripted answers that can be sent via email, or even creating an FAQ page on your website. Other items, like scheduling appointments or posting to social media, can be automated as well. Start looking for ways to automate the things you have to do over and over again.
Step 4: Delegate
Finally, there may be some tasks that still require a human touch, but not necessarily yours. For these, find employees or contractors to delegate to. This can include customer service requests, accounting, graphic design, and more. In today’s world, it is very easy to find highly skilled assistants and contractors, so you do not need to spend time and energy doing things you hate or are not good at.
When you free yourself up to do what you do best and love to do, you will see massive growth in your business. You also remove yourself as the bottleneck in your own growth, and will be opened to new and interesting ways to serve your market.