We recently had a special guest, Sonia Benson, who spoke in-depth about the Powerbase Strategy Call and gave us her opinion on it.
It’s a challenge to watch it between favorites and underdogs. Because of some of the names, I don’t even recognize them. And I remember people’s circumstances. So when I log in and look at her profile, I remember Oh, this is the one who did second. She says, Oh, this is the one who refused to pay her cards. But I don’t remember them like that by name because I have so many people. Some stand out.
So, for that, she sorted them by people she saw. She went through the process to see who did well with their scores, so she tried to put successful people on the show. They will surely be pleasant to work with since those who have not taken the course seriously have no sense of responsibility.
Indeed, the people who complete the process will be the ones who speak best of you. Now, let’s see, step by step, exactly how this works.
This system will work for the rest of your trading life. This is true not only in the credit repair business but also in the new business. So it’s a process and a system.
Step by step
Step one
Let’s pick up the phone and call them. Now, you will pretend that I am the counselor and credit analyst, and Sonia is the person who accompanied me in the process.
Oh, hello.
Hey, is this Sonia?
Yeah, it is.
Hey, John Pyron. How are you?
I’m good. Hey, John, how are you doing?
Good. Hey, I am reaching out to you because I will be doing a bunch of enhanced marketing campaigns and stuff in my business to attract more clients like you. The reason for the call is a media list of all the people I’ve had the most success with and that I enjoyed working with the most, and you’re on that list.
Awesome. Okay. Well, I think I’m on that list.
So I need you to have about five minutes. I want to ask you some questions that could help me attract more people like you.
Okay, yeah, actually, yeah, I do have five minutes.
So, if you could refer me to a friend or colleague, would you refer me?
Yes, I would definitely refer you.
Okay. And let’s say you’re talking to that person right now. What would you say about me that you will refer me to?
Oh, my gosh.
How would you what would you say to them? What would you tell them? When you’re talking about me to them?
I will say that you were amazing. Oh my god, I found the knowledge that you gave me immeasurable. I just liked a lot of the tips you gave me. It made a big difference. And I would brag to people about how great my scores are right now. I’m so excited about what I can do because it opened doors for me. So I would tell them that, and then you were friendly and fun to talk to monthly.
Anything else you would add to that?
Also, you held me accountable. Because there were times that I started slipping, and you were like, all right now, and I appreciate it.
So, I will take these notes and put them in a paragraph. Would you give me a thumbs up so I can use it in marketing? Would you be okay with me using that in my marketing? I’ll just put his name if that’s okay with you. Or, if you have a business and want to put your first and last name and the name of your business, I will do some marketing against this. And can I drive traffic to your business at the same time? Yes or no. I would appreciate it. Would you be willing to do that for me?
Yes, you can use it and do have a business. Oh, I would love for you to include my business information.
Alright, so I’ll send that to you this afternoon. By the way, how are things with you?
Things are good. We love the new house. We’ve gotten settled in, and the big brands come and check on me all the time. Things are good. We love it.
Awesome. That’s great. Since the last time we worked together, I’ve joined an organization called Le-Tip. They are a national organization and a referral group of small business owners. I can access about 4,000 people with resources from any source I need. Feel free to contact me first. Chances are you have four or five vetted resources in your category.
Oh, yes.
So, I’ll send you an email inviting you to my extended network. It’ll come from the tip, but it’s from me, and I will give you access to all the people I have personally vetted up to this point. Use any of their services. Feel free. I’ll do whatever I can to help you out.
Got it. Okay, that would be awesome.
Have a wonderful day.
Thank you. Thanks. It’s good to hear from you. I appreciate you. Checking in on me.
Perfect. Bye.
Step Two/ Three
Step number two is to put this together, creating a paragraph. Link all these keywords in it. And I would send it, okay? And I would text, Hey, I just sent you that date.
So you text and say: Hey, I just sent you the appointment, which we redone because I got lost in spam. Today is Saturday; if I don’t hear from you on Monday, I’ll call you back on Tuesday.
Most of the time, they return it. But people take care. So if you have to call back and say, this is John Pyron again; I sent you that email. Most of the time, they return it.
When you get it back, that’s fine, then you’ll call.
Hi Sonia, John Pyron. How are you?
Hey, I’m good.
Hey, I just wanted to reach out to you personally. Thank you so much for returning that quote and permitting me to use it in marketing.
Oh, you are welcome. I’m glad to be able to do that for you.
Hey, I want to send you something special. Let me check your address: Lane 123 Anywhere, Maryland. Is that still your current address?
Yeah, that is the address.
I’m going to mail you something today. And then, while we get you on the phone, you mentioned that if you were in a position to refer me to a friend or colleague, you would, by chance. Who do you have in mind?
Oh, let’s see. My cousin, as she’s having a hard time with her credit. So I think she can use your service.
What’s your cousin’s name?
Lisa Green.
Why do you feel she would be a good referral for me?
Because she’s been struggling, she’s having a hard time. She just mentioned that she wanted to get the client for something she was trying to get this loan for but couldn’t go through. So, I think she would use the information and improve her credit. I’ve been trying to tell her some of what you told me, but she needs hands-on support.
Okay, all right. What’s the best way to contact her? What’s your cell number?
XXXXXX
Okay. Great. So why don’t we do this? I will send you an email you can copy and paste, which would be a great introductory email. Okay. So, if you can copy and paste that and send it to me and Lisa, you’ll introduce us via email. All right, the email script is for you. Okay, it’s easy, but you’ll copy and paste it. Do you know if you would be willing to do that?
Yeah, I would. Yes. Thank you.
Yes. Anybody else?
No, I don’t think of anybody else right now. That’s the only person that can that comes to mind now.
Alright, no worries. So why don’t I do this? I’m going to send you my referral form. It’s got some memory joggers in there. It explains exactly who I’m looking for, the type of person I’m looking for, and the company I’m looking for. I have four different slots for a referral. And every single one of those referrals is a potential $25 for you.
Oh, wow.
I imagine Benjamin Franklin is one of your favorite people, especially when it’s on a $100 bill. So, I encourage you to keep this template anytime you want a $100 bill or run across anybody you feel would be a good fit for me. Okay, fill out that form. Okay, once you complete it with four people you think will be a good fit for me. Not over to me, and everyone becomes my client. I will send you 25 bucks in the fall forum and become a client of mine. I’m going to send you $100
Nice. Oh, I would love 100
And you can do this. I’m drawing me doing this for the next 1015 years. So, anytime you want a $100 Bill, please refer people to me. The last thing, is there anybody I can refer to you? Is there any challenge for any client you’re looking for? Is there anybody I can refer to who can be your potential client or help you with any problem or challenge right now?
Yeah, I do have my basket company. So, anybody you know is looking for baskets. I’m getting ready for Father’s Day, so it would be awesome to get some folks on a basket.
Do me a favor, send me some marketing blurbs, something I can share on my social networks, something I can share with my family, friends, etcetera, and I will make that happen today.
Thank you. All right. I will send you my website.
Alright, I’ll send you the email that you can send to Lisa and me, and then I’ll follow up with you next week and let you know how that went.
Thank you. I appreciate that.
Step Four
Step number four is to craft that email introduction. Okay, I only have to do it once because now it will be a recurring script. Then send it to Lisa.
Okay, I’ll text her again. Hey, I just sent it to you. And if I don’t get an email that comes to Lisa and me within 24 hours, I will follow up. Okay. Hey, did you get the email? Did you say out? Okay, most likely, they will send it out. Okay. I’m going to follow up. I’m going to walk you through the process. I will call you next week because I will also send you the promised referral form, right? So, I’m going to send you my referral form. You take it, and you customize it to you and your business. Okay. We’ve already discussed that if somebody refers you to a client, okay, for your credit repair business, you can give them 25 bucks as a referral fee if they become a client.
Now, you have a system in place, so when I call her next week, I could have stayed on the phone with you and gotten five more referrals. I didn’t do that right because I wanted to prove myself with this one referral. I want to make it safe and do it with this referral first. That way, when I call you back next week, you will have already gotten my referral form and thought about people. But more importantly, I will rock and roll with Lisa and prove that I make you look great when you refer people to me. Importantly, when I call you back when I convert Lisa into a client, where do I send the 25 bucks?
It’s next week. I’ve already followed up with Lisa, who became a client of mine. Or she didn’t, and now I’m following up with you again. Okay, so now you’ve answered the phone.
Hey, Sonia, John Pyron. How are you doing?
Hey, I’m good. I’m good. Enjoying the sunny weather.
Awesome. Hey, did your drag your cousin Lisa, tell you what, what happened?
Yeah. Lisa is so excited. Yes. She told me. She told me she cannot wait for her scores to go up.
That’s awesome. Yeah, it was a joy and a pleasure. Thank you so much for the referral. She became a client, so I’ve got 25 bucks to get to you. Do you want me to do that via Cash? Venmo Zelle?
What do you prefer? Actually, okay, so then that will work for me
Alright, so I’m going to text you my Venmo link. That way, you can text me back and go into the Venmo app to be friendly. And once we’ve confirmed that we’ve connected, I’ll send you the money. The other thing is, did you get that referral form?
I did. I’ve been working on it.
You were able to add some names to it.
I do. I have three people. So yeah, I’ve thought about some other folks.
So, if you could find a fourth one to put on there and send that over to me, I’ll get to work on that. And I’ll work to get all those people signed up, and then I’ll send you $100
That will be exciting.
And I mentioned that I’m part of a tip. Are there any current challenges or needs or anybody I can refer you to to help you in any way, shape, or form at this point?
Yeah, we were looking for a landscaper for the backyard. So that would be. Yeah, if you have land, you know of a landscaper, we need to get that backyard together.
Alright, so I’ll look at my network. I aim to come back to you with three separate landscape people; I will call them personally, talk to them about you, and then recommend them. That way, I can give you at least two to three people to look at, talk to yourself, and then make your choice.
That would be great.
Have a blessed day.
Referral system
Well, that’s the step-by-step system. Analyze that with the current list because you’re sitting on a gold mine when you walk through this process; if you just set a goal, contact five to 10 people daily. Well, outside of the list that you have, as you can see, these conversations could last five minutes. They could last 10 minutes. So, I would set a goal to start small; starting unless you have more time is fine.
You can call 50 in a day to get the conversations going. This is called a powerbase referral system, and it will produce a ton of referrals.
Why powerbase?
So power base is family, friends, relatives, clients, past clients, people that you went to high school with, people that, you know, were, you know, at your wedding, people that, you know, anybody and everybody that you have known personally, is considered a part of your power base. Okay? They fall into two categories: either they are a potential client or know somebody who’s a potential client.
So we have a customer list of 800 people that you’ve narrowed down to probably 300 or 400. And that becomes a power base. The other power base is each person on their cell phone. So, I took action immediately. I was on a mastermind call with Grant and several other people. And he gave us a task; he said, your cell phone, okay? Open your contacts. And start scrolling, and the first person you come across that you know remembers, hit dial. Do not think about it.
