The appearance of social networks has come to change how companies interact with their customers, allowing more direct and faster communication, as well as the advertising or marketing strategies they implement. Added to this is the much lower cost of using social media to advertise than using traditional media such as radio and television.
For all the above, and many other things, no one doubts the beneficial role of social networks in business. If you are wondering how social media can benefit your business, look no further. I will explain it to you below.
Benefits of using social networks in your business
Gather valuable information about your customers
Social networks generate a huge amount of information about your customers in real-time. Every day more than 500 million tweets are published, 4.5 billion “likes” are posted on Facebook, and 95 million photos and videos are uploaded to Instagram. Behind these shocking figures hides a large amount of information about your customers: who they are, what they are like, and what they think of your brand.
Through active, daily social listening and interaction, you can gather relevant data about your customers and use that information to make smarter business decisions.
Increase brand recognition and customer loyalty
If you have a presence on social media, you will make it easier for your customers to find you and get in touch with you. And by connecting with your customers on social media, you have a better chance of increasing retention and loyalty to your brand.
Create targeted ads with real-time results
Social ads are an inexpensive and viable way to promote your business and distribute your content. They also offer specific audience selection options to reach the audience that interests you.
For example, if you run an advertising campaign on LinkedIn, you can segment it by parameters such as location, company, job title, gender, age … and the list goes on. If you create a Facebook ad, you can select your audience based on location, demographics, interests, behaviors, connections, and also track and measure the performance of your social ads in real-time.
Generate customers and sales
Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Best Sales Practices Study by MHI Global Research Institute, Top-Notch companies rated social media as the most effective way to identify key decision-makers and new business opportunities.
In the 2015 State of Social Selling Report, nearly 75% of companies that made sales through social media reported an increase in sales in 12 months.
Offer valuable customer experiences
Even if you’re not on social media, most of your customers hope you are. More than 67% of consumers now turn to social media to benefit from customer service. Quick response times and 24/7 support are expected, and the companies that offer it are the winners.
Increase your page traffic and search engine position
One of the biggest benefits of social media in business is using it to increase your website traffic. Social networks not only help you, direct people, to your website, but the more they share your content on social networks, the higher your position in search engines will be.
Find out what your competition is doing
By tracking your competition on social media, you can gain key insights. This type of information will allow you to make strategic business decisions to take advantage of them.
Share content faster and easier
Previously, marketers faced the challenge of ensuring that their content reached customers in the shortest time possible. With the help of social media, especially when it comes to sharing content about your business or selecting it, all you need to do is share the content on your brand’s social media accounts.