Picture of John Pyron, the Business Doctor

John Pyron, the Business Doctor

Choosing a Consultancy Agency

Sales consulting

A sales consultancy agency can be an asset to a business. Choosing the right agency can make or break your business. That is why it is important to evaluate the agency against your business needs. It is important to remember that most consultancies have a lot to offer, but they are not equal. Some sales consultancies may offer more than others.

Here are some tips on how to choose the right consultancy agency to drive up sales and help your business garner more revenues.


This, perhaps, is the most important criterion when choosing an agency. The more experience the agency has in different fields and businesses, the more value addition it can offer your business. An agency that stops learning is redundant, whereas an agency that strives to learn and improve on a daily basis is the one that you should be looking to partner with.

Successful Track Record
The right agency should have an outstanding track record of coaching sales personnel. If you find an agency wherein the lead consultant believes in a hands-on approach, you and your business are extremely lucky and fortunate. Never settle for a consultancy that doesn’t have the knowledge and expertise, along with personal experience in your line of business, to coach and train your sales force.

Business Acumen

Just being a good sales consultant is not sufficient. The agency should also have a thorough knowledge of the operational aspects of a business. Remember, the agency will be giving you recommendations on making certain operational changes to boost sales. Do you want someone who has no knowledge in this area of business actually to partner with you and guide your business?

Customized Sales Training

The last thing you want in a sales consultancy is a mundane, off-the-shelf sales training program. Your business has unique needs, and any training and coaching should be customized to offer you benefits. When the content of the program is relevant to your business requirements, your sales force will be more open to absorbing new tips and tricks to boost sales and revenues. Also, check out how the training and coaching program will be imparted. Will the agency opt for one-on-one coaching or group coaching? How does the agency decide which approach is best suited for your organization?

Evaluating Your Business

A good agency should evaluate all areas of your sales operations. This means thoroughly checking your business’ sales methodology, tools, management, target market, market penetration, competition, and systems. The evaluation should be comprehensive, as it is only then the improvements and changes recommended will reap the desired results.


Don’t be embarrassed to ask the sales consultancy agency for references and testimonials. Find out from previous business clients how satisfied they are/were with the agency and whether it was successful in the goals that were decided on prior to the coaching and training.

The right agency usually adopts a holistic approach by integrating sales and marketing strategies for optimal results. And a business needs both to make the best out of the opportunities that come its way. So, use these tips when choosing a sales consultancy agency, and soon your business should notice a significant improvement in its sales.

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