Now that we have the description of our perfect client in place, we also know who to go to.
See, there are really two phases of marketing. The first phase is the guessing part. We guess at who we are targeting and how. But now, we have the “who” part down. What we need is the “how.” This is where your current wow clients come in again.read more
As we are going into the new year, most business owners are looking into how they can make next year better than this one. One area that is always up for improvement is marketing. In fact, it’s the area that my clients and I spend the most time in, because it effects every other aspect of any type of business you may run. In the spirit of the season for business owners, here’s my tried-and-true method the supercharge your marketing in 2018.read more
The end of the year is generally a milestone for many entrepreneurs and small business owners. It can and should be seen as the perfect time to make sure your business is in good shape to face the new year, and not just be seen as a chance to celebrate making it through another year. To help your business thrive during the next year, these steps should be taken during the next few weeks.read more
Networking comes in many forms. Word of mouth, cold calling, and cold emailing are all forms of networking. In the Information Age, new methods of meeting people are constantly being created. One of the best ways to generate connections and leads is through LinkedIn. That being said, there is a good, better, and best way to navigate the world of LinkedIn. If one wished to be successful on that platform, it is imperative that the LinkedIn member has a great profile. Below are 6 tips for creating a LinkedIn profile that will assist in generating connections and leads.read more
As a small business owner, you may think you can’t afford to take time off for the holidays. All work and no play, however, could cause you to feel stressed out, undermining the quality of your work. As the boss, you need to take regular breaks for rest and recuperation from your busy schedule. The following tips can help you get the rest you need without compromising your business.read more
Gathering the capital needed to start or grow a small business can seem daunting, particularly if the traditional means are not an option. There are creative methods to raise capital for a small business. Here are four ideas to get started:read more
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