Having an effective sale is one of the most worrying activities for professionals in this practice. It can always be difficult to attract good clients at the beginning.
In fact, some people have a gift, a special charm that makes selling a simple transaction, but other people do not, they simply have talent and gifts for other things but sales are not their favorite weapon.
So, what will you do if you are from the second group of people? Are you going to give up thinking you’re not good anymore? Or do you want to learn how to make your sales effective even though you are not an expert?
These days, several sales techniques are used to order and help the salesperson clearly state what your customer considers valuable and to help you have an effective sales conversation.
So, to help you, I give you the five steps necessary to achieve an effective sale.
Steps of an Effective Sale
Step 1. Listen, know, and learn from the needs of your customers
Many freelancers still make the big mistake of thinking that they know exactly what their clients need, and then… why listen to them? Even if you have a supposedly effective sales solution ready for your client, listening to what your client has to say is a great idea.
Step 2. Validate if your solution is what the customer really needs
The first validation is yours. Can I help you with this problem? Am I really going to make a difference to this person? Are you my ideal client, and would I like to work with him/her in the next few months?
Sometimes, a professional can make the mistake of “feeling rejected” because his client did not consider that the solution offered was valuable enough and therefore think that it was not an effective sale, when in fact, if he had done a good analysis, he would have realized that it was like that before offering it to the client.
Don’t be afraid to tell a potential client that you can’t help them or that you don’t think you are the best person to help them. Nobody likes to waste time. Believe it or not, they will thank you.
Step 3. Offer a short and clear solution
By this, I do not mean that the solution is short, but your presentation. It is very common that when you come to this instance of telling your potential client about your solution, you are met with great enthusiasm and a bit of nerve as well.
So what happens is that you want to talk for a long time. If so, your client may have lost their attention in minute 3 but was kind enough not to show you. Does it look familiar to you? Surely, you’ve ever been on the other side.
Now, once you’ve told him what you think is the ideal solution, let him ask you. Encourage your questions and inquiries. Don’t pester him with more and more information without letting him think, and there is nothing that takes a customer further from an effective sale than this.
Step 4. Follow up
Most people are very busy and may not even remember that they have agreed to give you an answer. Other people start their decision-making process and don’t go from there.
To achieve an effective sale, call or email him so you will know what he has thought or how his decision-making process has turned out.
However, you cannot become an insistent and annoying person either but do not disappear from the map. Part of helping your client implement your solution is helping them with their decision-making process.
Step 5. Become independent of the result
Remember that some clients will say yes, others will say no. Reasons? Most will not have to do with you. This is not when the client does not consider it a priority, is not so convinced, is unwilling to make the effort that it entails, etc.
And yes, it would be great for you if your potential client gave you an honest, clear answer and ended in an effective sale, but most of the time, it does not.
Finally, the effective sale will take place as you master these five steps, and you, without a doubt, will feel much better.
