The most expensive element of any business is the human resources they have. Although plenty of resources are spent hiring the right employees for various organizational roles, recruitment is only half the job done. Ensuring these individuals continue working for you long-term is arguably more important. Still, attracting the best employees and keeping them loyal to your company is practically possible if you do the right things.
Be Proactive
Successful recruitment requires a proactive approach. But what does this mean? Well, to start with, it’s hard to convince great candidates to participate if they hardly know your business. So rather than advertise positions after they fall vacant, you must showcase yourself as the employer of choice. Put some effort into developing a presence in your industry; you can do this by exhibiting at college job fairs and trade shows, besides offering internships to students.
Also important is the need to design the right job descriptions and ensure they’re always updated. Start by outlining the skill requirements for key roles within your company, and ensure the profiles are always up-to-date. This will help you identify candidates with these characteristics as soon as you start interviewing them.
Re-evaluate Your Compensation Packages
You can only get what you pay for in the job market. So, if a new recruit has the potential to contribute significantly towards your organization’s success, you’ll need to pay better than your competition. Sounds obvious, doesn’t it?
Sure, there’s always the possibility of landing industrious employees by taking advantage of certain factors. But if they resent their compensation package, they’ll leave you as soon as they find better opportunities. And when you consider how expensive a high staff turnover rate can be, it no longer makes sense to think about how much it will cost to improve your salary and benefits package. You should focus on what each individual brings to your company and how they’ll help you make money if they continue working for you.
Recognize and Reward Your Best Employees
Monetary bonuses aside, acknowledging and appreciating a job well done goes a long way in enhancing loyalty among your staff members. This is why you should create an evaluation system to assess the performance of your employees. With this in place, it will be much easier to spot stellar performers in all areas of your company. Ensuring your employees are always recognized and rewarded is a good way to safeguard your valuable manpower resources.
Communication is Key
Communication is crucial in maintaining the connection between your workers and your brand. This is why established companies are now increasing their effort to establish effective links with all their staff members. If you haven’t done so, you can start by opening up communication lines that link up your company’s different levels of hierarchy. More importantly, pay attention to the sentiments you gather during the engagement process. After all, listening is one of the basic elements of proper communication.
Improve Your Company Culture
Almost every organization has a set of rules that govern the work environment. And while this plays an important role from an employer’s perspective, it takes more than just a code of conduct to keep staff members happy and enthusiastic. What you need is an organizational culture that makes everyone feel included. To put this in place, encourage your senior executives to be friendlier towards their subordinates.
Invest in The Future of Your Employees
Great candidates will always look for employers who will support their career goals. You should always clarify to potential recruits that you’re also interested in helping them grow rather than just what they offer. Some of the ways through which you can fuel the professional growth of your employees include providing training opportunities.
– Providing training opportunities.
– Offering paid educational leaves.
– Paying for their tuition.
– Ensuring you always promote qualified individuals.
Ultimately, attracting and retaining staff members who can take your company to the next level is challenging. That being said, plenty of opportunities are waiting to be exploited here. The most important thing to remember is that your choice of recruits will reflect on you. So be prepared to do whatever it takes to pick top talent.
I am excited to discuss your goals and challenges to fast-track your success. Book time on my calendar today. You can call me at (916) 765-2596 or email jpyron@johnpyron.com.
